Word: affluent
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Dates: during 1960-1960
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Poor but Rich. The key to the waste is environment. Comparing opposite ends of the social scale, Dean Horace Mann Bond of Atlanta University reports that "culturally disadvantaged" families produce only one talented youngster for every 235 from "culturally advantaged" families. In affluent suburbs, 25% of all youngsters score 125 or above on IQ tests. In poor neighborhoods, only 6% do so. The reason is partly that IQ tests, though aimed at measuring intelligence rather than learning, necessarily reflect "normal" exposure to books, conversation and even material gadgets. Without such riches, the bright slum kid seems to get dumber...
Assistance Declined. To many businessmen, the biggest doubt about Kennedy's economic policies has been the liberal cast of his advisers, notably Harvard Professors John Kenneth (The Affluent Society) Galbraith and Arthur Schlesinger Jr. Yet Schlesinger did not surface as a member of the Kennedy brain trust. And Galbraith admits that he is no longer very influential with Jack Kennedy...
...William James wrote "The Moral Equivalent of War," arguing that "a permanently peaceful economy cannot be a simple pleasure economy." Now it is called "the era of high-consumption" or "the affluent society," but the lesson's the same. Another way to express it is "a moral escape from boredom." Young men want that escape. In 1910, writing for an America not yet a world power, James prescribed manual labor in the U.S.-"fishing fleets in December... road-building and tunnel-making." That was a great era of economic expansion here. In 1960, young men, if given the chance, could...
...affluent society's phrase for what used to be known as salami tactics...
...turned to film stars. First, notes the British Harper's Bazaar, there were "the ubiquitous and slightly blurred carbons of Elizabeth Taylor ... Since then, passing through the [Audrey] Hepburn phase, we are now being subjected to miniature Bardots." Most favored place in the sun, where thousands of newly affluent working girls now spend their vacations, is Italy. Hand in hand with the vogue for espresso bars has come the Italian look, with stiletto heels for town, tapered trousers for jaunts by Jaguar to Thames-side pubs...