Word: admen
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Last week Nat Burns, Googie Allen, General Cigar and their admen, J. Walter Thompson Co., fairly dithered with excitement over a lush harvest of free publicity. It all derived from a neat stunt concerning Gracie Allen's "lodge," incredible and wholly mythical brother in which Columbia Broadcasting System happily cooperated. On every Wednesday night program for nearly a year Gracie has been piping stories of this brother who invented a way of manufacturing pennies for 3?, who printed a newspaper on Cellophane so that when dining in restaurants he could watch his hat & coat, who hurt his leg falling...
Clicquot Caps, "Have you any Clicquot Caps?" is a question solicitors for unemployment relief organizations may soon be asking. Last week Clicquot Club (ginger ale) Co. announced that it will pay 1? per cap to approved charity organizations. It will take 10,000 caps to raise $100, but admen saluted a stroke of smart publicity...
When the Associated Advertising Clubs of America expanded into the grander International Advertising Association in 1928, the above paean and many another was sung to the Association's smiling, backslapping, handshaking new president, an amazingly energetic exuder of amiability. Last week hundreds of admen whose hands Charles Clark Younggreen has shaken and who take pleasure in being able to call him "C. C." were impressed to learn that he, upon whom has been conferred "every honor that organized advertising had to give," had set at rest the profession's uncertainty as to his future affiliation. Two years...
Until a year ago there was no other advertising in comic sections, with the exception of occasional Christmas displays of Lionel Electric Trains and Gilbert "Meccano" sets. Then Hearst admen, mindful of a survey by Dr. George Gallup of Drake University showing that 78% of women readers follow the comics, got an idea. Reckoning further that 90% of all comics had "adult appeal," they undertook to sell space in the comics of the 17 Hearst Sunday papers to important national advertisers. The selling organization of Hearst Comic Weekly set a rate of $16,000 a page on the basis...
Organizers of Futura were Admen Jerome van Wiseman and George Engel who had done extensive business with the chains, and Publisher Kenneth McAlpin, onetime Hearstling, general sales manager for Standard Statistics, from 1925 to 1930 owner of National Hotel Review. Editorial director is Kenneth M. Goode, onetime (1914) associate editor of the Satevepost, editor of Hearst's International...