Word: adman
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When the light went out, Savitch faced an overload of personal tribulation. A 1980 marriage to Philadelphia Adman Mel Korn ended in indifference in less than a year. A few months later, she married Gynecologist Donald Payne, 45, then suffered a miscarriage. In August 1981, she discovered Payne, who had been tormented by physical and mental illness, hanging from a basement rafter...
Philip Morris is aiming a revived Players, a name first used by the company six decades ago, at upper-income smokers between ages 25 and 35. Says Company Spokesman Ernest Quimby: "It is a brand designed, formulated and packaged to an upscale mode of life." Concurs Adman Bulleit: "Players is a sociable, fun brand for sophisticated adults who enjoy going places at night." The black, cigarette case-type package is an important part of the promotion...
...scene from an adman's dream. On the boardwalk that runs along Florida's Daytona Beach, suntanned young people crowd around carnival-type booths, where some 20 different manufacturers are handing out literature and free samples. Overhead, airplanes trail banners that read HAVE YOU DRIVEN A FORD LATELY? and WELCOME TO MILLER TIME. Below, a catamaran emblazoned with the Schlitz brand name cruises by, followed by a fleet of sailboards that extol SALEM SPIRIT. At one of the 380 or so hotels that line the 23 miles of beach, John Bradley, 22, a recent Cornell graduate, is conducting...
...typical Sunday, while nearly 18 million usually watch televised football on Monday night. Some 60% of the audience are men, who traditionally make the car-buying decisions, and many of them are college graduates earning at least $30,000 a year. That educational level and income makes them an adman's dream. Says Joseph Ostrow, executive vice president of Young & Rubicam, the largest U.S. ad agency; "Nothing else gives you as big a concentration of these people." CBS's Dallas has an even bigger audience, 19.2 million households last week, but the majority of the program...
...around Babs people are crushed by cliches. Her husband, an adman, is worn down by the slogans of his profession, so cut off from reality that he longs to dismiss the product entirely: "A structuralist's dream--advertising for its own sake!" There is a psychological as well as social basis for Bab's paranoia: her mother, whom she locks in the closet and taunts with lines like. "I'm fucking the dog, Mom" comes out and announces. "Children were given to us by you-know-who so that we could make order out of our own lives...