Word: addingly
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Acknowledging the challenge of selling premium motorcycles in this economic environment, Harley-Davidson recently introduced a print ad aiming to play on the Sportster Iron 883's relatively low price. The message: "About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket ..." The Sportster line is expected to account for a larger share of Harley-Davidson's sales this year - though still less than 25% of the total. (The company notes that there is still a waiting list for the new $29,000 Tri-Glide Ultra Classic...
...with Friday, however, didn't take hold until the 20th century. In 1907, eccentric Boston stockbroker Thomas Lawson published a book called Friday the Thirteenth, which told of an evil businessman's attempt to crash the stock market on the unluckiest day of the month. Thanks to an extensive ad campaign, the book sold well: nearly 28,000 copies within the first week. In 1916 the book was turned into a feature-length silent film...
...They're young. They're in love. They kill people." That was the ad line that Warren Beatty slapped on his 1967 movie Bonnie and Clyde. In The International, written by Eric Warren Singer and directed by Tom Tykwer, the IBBC execs might say, "We're respected. We're everywhere. We kill people, bankroll terrorists and crush the hopes of all rugged idealists...
...chemist Joseph Rosefield fixed peanut butter's tendency to separate by adding hydrogenated vegetable oil; he called the thick, creamy result Skippy (probably after a popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan and Heinz. Peanut butter and jelly sandwiches invaded children's lunch boxes soon after: by one 2002 estimate, the average American child eats 1,500 PB&J sandwiches before graduating from high school. In the 1990s, nut-allergy fears led some schools to eliminate peanuts from cafeteria menus. Still, peanut butter remains...
...giant screen. Other shows, like Comedy Central's on- and off-line hits, will thrive on both platforms. Producers will start conceiving series both as whole entities and repurposable parts--like the Jan. 31 SNL skit involving Pepsi that ran the next night as a Super Bowl ad for Pepsi...