Word: adding
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Dates: during 2000-2000
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...rest of the campaign, Bush used the ad as a smoke screen to obscure his assaults on McCain. His team quickly cut an effective response ad, with a nice kicker: "Disagree with me, fine," it said, "but do not challenge my integrity." It was his best performance yet, and Bush used variations on the theme in the final debate and in his press conferences. For instance, when reporters challenged him on his failure to speak out against the racist policies of Bob Jones University, he jutted his jaw and said, "Don't you judge my heart." The Bush camp kept...
Against this deluge, McCain fought back with a positive TV ad comparing himself to Ronald Reagan. But McCain's morning-in-America spot was airing once for every six Bush commercials. McCain got some help from Gary Bauer, the Christian conservative candidate who folded his campaign after New Hampshire and endorsed McCain last week. Bauer is fighting Reed for supremacy among Christian conservatives, but last week he lost the battle. He wasn't popular enough to sway many votes. McCain's network of veterans tried to counter Bush's carpet bombing with a grass-roots ground campaign, but by Saturday...
...George W. Bush wins the G.O.P. nomination, he may remember the afternoon he spent in the backwoods of upstate South Carolina as the moment he turned his campaign around. It was Thursday, Feb. 10, and before the weekend began the Bush team desperately wanted to respond to an ad John McCain was airing in which McCain accused Bush of "twisting the truth like Clinton." The ad gave Bush an opportunity, a chance to take McCain's biggest selling point--his image as an outsider who was above politics as usual--and use it against...
...every primary there is a moment of revelation, and in South Carolina mine came the day I grabbed my bags and jumped off George W. Bush's bus. Most media hacks listen to the same speech three times daily, delivered ad nauseam to the 2% of the population that shows up at political rallies. But this hack was curious about the other 98%, and so I wandered into coffeehouses and barbecue joints, and eventually I came upon a place the Zagat restaurant guide missed altogether--the Roadkill Grill...
...world of shrieking dotcom hype, and the Standard cut through the noise with speed, exuberance, minimal jargon and a dash of self-deprecating humor. Advertisers ate it up, and the Standard got very fat very quickly. Issue No. 1 had an anemic 25 pages of ads; now they frequently top 200. Ad revenues rose from less than $2 million in '98 to more than $26 million in '99. "Our plan was to be profitable by 2001," says founder John Battelle. "We're ahead of schedule...