Word: adding
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Dates: during 2000-2000
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...classes at Princeton. A few weeks after I signed on, I mentioned during a strategy session that in an interview in a certain newsmagazine - oh, O.K., Time - the Vice President seemed to have overstated his involvement in the creation of the earned income tax credit. The campaign's ad director leaned over to me and whispered, "Welcome to the dark side...
...explain. Elections are not feel-good exercises in which people "finish less than first." People lose elections, and negative ads serve the positive purpose of clearly arguing which candidate should. As this magazine's TV critic, I always like to see a new generation pay homage to the classics; for instance, that pro-Bush group's "remake" of "Daisy," the 1964 Lyndon B. Johnson ad that targeted Barry Goldwater as a dangerous extremist. Both ads cut from a little girl picking petals off a daisy to footage of a nuclear explosion. The new version accused Clinton and Gore of making...
...verbal facility (he was the quickest ad-libber in the business) and openness to edgy comedians like Sahl and Bruce, Allen was no radical. He was the ideal host: a mediator, a moderator. When he wasn't talking, he actually listened to his guests. When he wasn't being funny, he could be resolutely serious; "The Tonight Show" occasionally devoted entire evenings to one guest (Carl Sandburg) or discussion of one topic (civil rights). Unlike most modern hosts, Allen wasn't shy about trying to edify people. He didn't pretend to be stupider than he was. Or younger...
...maybe that's OK, after all. Maybe Republicans have come to terms with the fact that they're not, and will never be, the party of youth. An old chestnut, circulated ad nauseam this year, goes like this: "Anyone who's young and isn't a liberal doesn't have a heart. Anyone who's old and isn't a conservative doesn't have a brain." So Bush may be doing the right thing, biding his time and waiting for voters to gray before he makes his pitch...
...Despite getting in trouble with MasterCard this summer, Nader rips off another Madison Avenue standard - the Monster.com ad with all the little kids (itself a rip-off of those sanctimonious International Paper spots). "I want to vote for the lesser of two evils... I want to be disillusioned... I want the government to ignore me." Funny stuff from a man who if you turn him off after five minutes can leave a very deep impression...