Word: adding
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Dates: during 1990-1990
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...Nissan's ad campaign for its new Infiniti luxury cars is renowned for a novel gimmick: the autos are nowhere in sight. Now, as it turns out, neither are buyers. The Infiniti ads, applauded for their Zen approach, depict lushly photographed trees, boulders, lightning bolts and breaking waves. At first that created suspense about the $23,500 coupe and $38,000 sedan. Curious car shoppers descended on Infiniti dealerships just to catch a glimpse of the mystery mobiles. A Gallup poll in November found that the ad was the best- recalled commercial on U.S. television...
...dealers in the U.S. sold only 32 cars a day, far short of the 134 sales a day of its archrival, Toyota's new Lexus (base price: $35,000). "On the other hand," quipped comic Jay Leno, "sales of trees and rocks are up over 300%." Now Infiniti's ad agency has released new ads originally scheduled to appear later in the first quarter. Prominently featured: cars...
...Heisman Trophy, earning a $50,000 bonus from USC. "I'm at USC for the education," Marinovich will claim, earning chuckles from the Downtown Athletic Club paparazzi. Nike will release a Bo Knows Boxing spot. Adidas will counter with a Tyson Can Beat the Hell Out of Bo ad...
Victor Geddes, 33, suffers from leukemia. Abandoning his chemotherapy, he places an ad in the Boston Globe for a companion and caretaker; Hilary Atkinson, 27, applies for the job. Soon these two fall in love and move to the anonymity of a rented room on the Massachusetts coast. There, as winter sets in, they meet Gordon, 30, who becomes Victor's friend and, on the sly, Hilary's lover. The situation is messy, but at least members of the menage can foresee one outcome for certain: Victor will die soon...
...meantime, the only national institution with authority and legitimacy is the army. While the military has promised the Front its support, the ad hoc alliance faces the task of ending civil strife and imposing law-and-order on a country flooded with weapons and a thirst for retribution. Says a Western military attache: "Proper law-and-order can be restored only when the army takes all excess weapons out of circulation. But it can do that only when it has won the confidence of the population...