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Chowdhury's first client, the ad agency Arc Worldwide in London, leased two pods from MetroNaps after using them in a commercial. "We researched naps, and I think they really do contribute to better idea generation," says Andrew Card, Arc's president. Hannah Roberts, a communications manager at Arc, heads for the sleep pods behind the reception desk whenever she gets hit by a bout of afternoon lethargy and creative block. If she is lucky enough to find one empty, she leans back in the recliner, pulls down the visor, puts on noise-canceling earphones and drifts. Fifteen minutes later...
...always mash your own. Here are some of the best sites: Platial.com is a mashup site that allows users to create individual maps and provides search capabilities so that members can share with and borrow from others' creations. Housingmaps.com mates Google Maps with classified-ad giant Craigslist.org to offer an interactive way to look for housing in the U.S. The mashups show where the properties on offer are located, so house hunters are spared the physical effort of pacing out the distance to, say, the nearest park or supermarket. And they'll be able to browse details of house prices...
...which the Montana Democratic Party immediately responded with an ad that replayed the "tip" line of the ad and then went on: "Here's a tip. The man attacking Jon Tester is an actor. A fake, sent by Senator Burns' Washington friends to tell lies about Jon Tester ... It's bad enough that Burns took thousands of dollars from sleazy lobbyist Jack Abramoff's associate and then changed his vote...
...flag burning and gay marriage and keep accusing the Democrats of wanting to cut and run in Iraq. This time, however, the Democrats will be fighting back. In Virginia, for example, the campaign of Democratic nominee Jim Webb-a decorated Marine and a former Republican-responded to a Republican ad that accused him of supporting flag burning by saying, "People who live in glass dude ranches"-Webb's opponent, Senator George Allen, spent summers working on ranches while Webb was in Vietnam-"should not question the patriotism of real soldiers who fought and bled for this country on a real...
...holds-barred gutbucket populists, and most of the other Democratic candidates have touches of populism in their pitches. In Tennessee, for example, moderate Democrat Harold Ford Jr. has embraced the right-wing House Republican immigration plan in his Senate campaign. "I don't think we ran an ad where [Republican beer baron] Pete Coors wasn't seen wearing a tuxedo," says Mandy Grunwald, who advised Colorado's successful Democratic Senate candidate Ken Salazar in 2004. "It's gotten to the point where every campaign is a populist campaign, and the strongest populist argument we have is the Republicans' fiscal irresponsibility...