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...professionally crafted personality makeover is a contradiction in terms," says Roy Baumeister, a social psychologist at Florida State. That contradiction is a particular risk for online daters who pay consultants to transform their lives into compelling advertisements. Fran Hartman, a bubbly New Hampshire widow, had posted a Yahoo! Personals ad touting her fondness for seafood and back rubs, and herself as "a young looking 66 year old grandmother. I still work as a courier for a lab company. I love to feel wanted and needed." But when she didn't meet a suitable man, Hartman, now 67, paid New York...
...simple video -- a TV actor speaking about his illness, his body wracked by spasms. In the pantheon of YouTube phenomena, Michael J. Fox's Missouri Senate ad is no Evolution of Dance or lonelygirl15. Unlike the online videos that usually catch on, it has no white rappers or cool choreographed treadmill routines; no one lip-synchs or makes a geyser with Diet Coke and Mentos. Yet this short TV spot may have done more than any other to show YouTube's potential as a political force. In the ad, Fox, a longtime Parkinson's disease sufferer, endorsed Democratic Senate hopeful...
...that attention not only made the Fox ad the most-watched video on YouTube last week but also raised the viral-video site's political profile. For all the hype over "The YouTube Election" (as the New York Times dubbed it), Web video has not proved to be a persuasion tool. It is an opt-in medium: you have to seek out videos or click on an e-mail link, whereas TV ads crawl through your cable line and hunt you down. In the partisan world of political websites, there are few undecideds; we are not exactly a society...
...heading up their House and Senate campaigns--New York Senator Charles Schumer and Chicago Congressman Rahm Emanuel--who have been urging their candidates to punch back at Bush directly on national security. And they have. In Rhode Island, Democratic Senate nominee Sheldon Whitehouse has been running an ad in which he says, "We need to send a clear signal that, folks, we are really getting out" of Iraq. So upended is the political calculus that it is now Republicans like Senate majority leader Bill Frist who are urging their candidates to steer clear of the war in favor of pocketbook...
...them why he would have to curtail their sport to save it. The players had already filed suit against the ATP, and there was De Villiers last November, back swinging just four months after cancer surgery, telling them he was going to go ahead with a shortened, no-ad scoring system; a super tie-break instead of a third set; and a rule that doubles players must qualify for singles, thus making it harder for doubles specialists to get into doubles draws. The outraged pros viewed the move as a cost-saving effort to kill that form of the sport...