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...iced cider become so hot while British beer sales are tepid? Big ad budgets have helped. C&C spent $41 million in advertising in the U.K. last year to launch Magners, and it's upping that investment to $54 million this year. Magners ads reinforce the traditional heritage of cider and make effective use of classic rock songs like Donovan's Sunshine Superman. Premium ciders have also benefited by offering an appealing alternative to beer at a time when the public is fortuitously tiring of alcopops - sweet, soda-like drinks laced with alcohol. "People were fed up with things that...

Author: /time Magazine | Title: How Do You Like Them Apples? | 5/17/2007 | See Source »

...critics question whether Digital Universe can be financially viable without ad revenue or donations (Wikipedia's method). Their plan is to generate revenue by providing optional build-your-own-website service and email hosting for $7.95 a month. Third parties, like nonprofit organizations, can set up portals as well to generate revenue...

Author: /time Magazine | Title: Improving on Wikipedia? | 5/15/2007 | See Source »

...Organized by an ad hoc organization called Better Health Care Together, the meeting was meant to publicize the group's shared principles and to announce both new members and a drive for commitments to reform from the Presidential candidates of both parties...

Author: /time Magazine | Title: Coalition Calls for Health Reform | 5/8/2007 | See Source »

While the Ad Board also reviews non-disciplinary cases, peer institutions with strictly disciplinary bodies still view their boards as serving an educational purpose...

Author: By Madeline W. Lissner, CRIMSON STAFF WRITER | Title: Reevaluating The Ad Board | 5/4/2007 | See Source »

...within a week. Students at last night’s meeting said they would seek to gain student representation on the Administrative Board, the 35-member committee that examines undergraduate cases of academic and disciplinary misconduct. Gross said last month that he is considering undertaking a review of the Ad Board’s procedures next fall and that students may serve on the committee that will carry out the review. Students present last night also said that undergraduates should have formal input into contract decisions that directly affect them. This week, the College announced that it had taken...

Author: By Aditi Balakrishna, CRIMSON STAFF WRITER | Title: UC Demands Seat At the Policy Table | 5/4/2007 | See Source »

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