Word: adding
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Dates: during 2000-2009
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Against this deluge, McCain fought back with a positive TV ad comparing himself to Ronald Reagan. But McCain's morning-in-America spot was airing once for every six Bush commercials. McCain got some help from Gary Bauer, the Christian conservative candidate who folded his campaign after New Hampshire and endorsed McCain last week. Bauer is fighting Reed for supremacy among Christian conservatives, but last week he lost the battle. He wasn't popular enough to sway many votes. McCain's network of veterans tried to counter Bush's carpet bombing with a grass-roots ground campaign, but by Saturday...
...George W. Bush wins the G.O.P. nomination, he may remember the afternoon he spent in the backwoods of upstate South Carolina as the moment he turned his campaign around. It was Thursday, Feb. 10, and before the weekend began the Bush team desperately wanted to respond to an ad John McCain was airing in which McCain accused Bush of "twisting the truth like Clinton." The ad gave Bush an opportunity, a chance to take McCain's biggest selling point--his image as an outsider who was above politics as usual--and use it against...
...every primary there is a moment of revelation, and in South Carolina mine came the day I grabbed my bags and jumped off George W. Bush's bus. Most media hacks listen to the same speech three times daily, delivered ad nauseam to the 2% of the population that shows up at political rallies. But this hack was curious about the other 98%, and so I wandered into coffeehouses and barbecue joints, and eventually I came upon a place the Zagat restaurant guide missed altogether--the Roadkill Grill...
...world of shrieking dotcom hype, and the Standard cut through the noise with speed, exuberance, minimal jargon and a dash of self-deprecating humor. Advertisers ate it up, and the Standard got very fat very quickly. Issue No. 1 had an anemic 25 pages of ads; now they frequently top 200. Ad revenues rose from less than $2 million in '98 to more than $26 million in '99. "Our plan was to be profitable by 2001," says founder John Battelle. "We're ahead of schedule...
Such sudden success gives editor in chief Jonathan Weber the kind of headaches other magazine bosses would kill for, such as how to fill all the editorial pages you've suddenly been handed by the ad department (Weber usually refuses to do more than 70 pages a week) or how to squeeze your staff--200 and counting--into your cramped office space. "I literally spent an hour yesterday looking at seating plans," says Weber, a former technology reporter for the Los Angeles Times. "It's pretty much a madhouse in here...