Word: adding
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Dates: during 2000-2009
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...real bargain: A ring that would last literally an eternity at a reasonable price. It was only when De Beers cemented their stranglehold on the world's diamonds and starting setting prices that the gems' snob appeal really took hold. The company also pours billions of dollars into global ad campaigns, deftly establishing markets where none existed before...
...make America's Greatest Sports Figure. This guy powers himself up mountains using only his quadriceps and a bicycle. Most Americans would get winded driving these peaks, for Pete's sake. But instead of following Armstrong and his teammates over the cragged peaks of Europe, we're treated to ad nauseam stories about Tiger Woods, whose accomplishments are myriad, to be sure, but whose claim to greatness lies more with skill and mental determination rather than those combined with true athletic prowess...
Nevertheless, much of the campaign-ad subterfuge will continue. Even those who led the fight for the bill concede that the targeted 527 groups will simply reorganize in some other guise if they're bent on hiding their sugar daddies. Says election lawyer Kenneth Gross: "It doesn't mean a whole lot. It'll affect the process only at the margins...
...could call it McCain's revenge. During the primaries last winter, he was hit by a $2.5 million ad attack by a group called Republicans for Clean Air; two Dallas tycoons and big Bush supporters eventually confessed to the stealth attack. So it should have been a surprise to nobody--though it was to the Senate leadership--three weeks ago when McCain forced a vote to attach the disclosure provision to a defense bill. It passed 57-42, with the help of a handful G.O.P. Senators who had voted against previous reform attempts. "You know what those Senators...
...answered a newspaper ad soliciting volunteers for a memory study. After taking a test over the phone, I was reassured that I definitely was not in danger of losing my memory. The rationale: "If you misplace your keys, you'll find them. But if you find them and don't know what they're for, then you're in trouble!" When I told my daughter I felt like a klutz, she said, "Don't worry, Mom, you've misplaced things and been a klutz for 40 years! Nothing has changed!" What a reassuring put-down! MONA MOFFAT Fort Myers...