Word: adding
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Dates: during 2000-2009
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...York Times was reporting that a Bush ad attacking Al Gore's prescription drug plan spelled out the word "RATS" in a single thirtieth-of-a- second frame. Was it a subliminal dig at the vice president or a chance result from the computerized video effect used in the ad to scramble up and respell the word "bureaucrats...
Seated in their tastefully embroidered chairs, reporters lined up the evidence on each side of the issue. Alex Castellanos, the author of the ad, was well known to everyone as a tough, mean message masseur. "RATS" was perfectly framed in the screen, while the other letters in the special effect bounced randomly across the screen to the beat of background music. On the other side of the argument the case was made that it was a pretty lame gambit, lacking such art that it must be a mistake...
...back-and-forth over breakfast was probably the day's most reasonable conversation. Minutes later the candidate was on "Good Morning America" and Diane Sawyer was asking him about the ad. The Pack was off. Among the stories being ignored that day was what the campaign is actually planning to do, which is go strongly negative. But the rest of the day Bush and his aides were ducking rat questions...
...ad fiasco reminds us of Bob Dole's fall from the stage in Chico, Calif., late in his 1996 campaign. It wasn't anything in particular that Dole did, but the mishap confirmed some of the worst fears about the candidate: that he was old, had old policies and was running a faltering campaign. The same might be said here too for Bush. The ad makes him look underhanded and excessively juvenile in a frat-boy kind of way. Coming after last week's barnyard epithet, it makes the "change the tone, bring honor and dignity" crusade look a little...
...more than a little trouble. When the first response from the campaign is laughter, it usually means the campaign is teetering. Bush communications director Karen Hughes said she first heard of the ad's hidden message last night when a colleague called her laughing. Hughes said she, too, had burst out laughing when she saw the controversial "hatchet lady" TV spot of a few weeks ago attacking Gore's character, and that ad turned out to be a disaster...