Word: adding
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Dates: during 2000-2009
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...Thus, many analysts are hopeful that with the ad game's old-line clients back dominating the industry's biggest dance, this year's game-within-the-game will feature some quality old-time spots. Are we back in the advertising-as-art glory years of the '80s, when Mean Joe Greene tossed towels and Ridley Scott introduced the MacIntosh? That, like a repeat of last year's nail-biting Rams-Titans finish - or even Bud's fad-making "Wassup" spots - may be too much to hope for. But at least we won't be wondering this Super Sunday what...
...Ad Bowl XXXV is a snoozer, here's who to blame: the ad wizards at Omnicom's BBDO New York. Between its clients Pepsi, Frito Lay, Pizza Hut and FedEx, the agency is populating nearly 30 percent of the game-time ad space all by itself...
...Ashcroft notes in his 1998 book, Lessons from a Father to His Son, Kings Saul and David were anointed in much the same way. So are England's monarchs. Yet the ad hoc ceremony hints at the kind of enthusiastic, free-wheeling worship that has historically marked Ashcroft's branch of evangelical Christianity. (Some Pentecostals anoint their houses and TVs.) It also happens to be a style his denomination has downplayed as it has moved into the mainstream, a move that no one exemplifies better than Ashcroft...
Neeleman has been equally successful at creating buzz. jetBlue's sophisticated, color-coordinated branding campaign extends from its hip ad copy--"jetBlue Airways brings humanity"--to the blue upholstery on the sleek, brushed-steel chairs in the terminal. It's a branding strategy for a company that's planning to be around a long time. Still, it's fair to ask Neeleman why jetBlue won't auger in like so many other start-ups. No problem, says the founder: "We're built for a recession. We've got some of the lowest costs in the industry and the best management...
...other hand, is ready to ingest S2 revenue through every conceivable orifice. The first Survivor was an advertisers' bargain, with most ads sold in advance for far less than the ratings would have commanded. Now it's time to back up the money truck. S2 is reportedly getting more per ad than ER, the reigning revenue champ--all for a show that has never aired in the regular season. And as on the past Survivor, in which contestants quaffed Bud Light and used an Ericsson phone, there will be product placements from the likes of Reebok, Doritos and Target...