Word: adding
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Dates: during 2000-2009
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...governing body FIFA as "ambush marketing," is trying instead to reinvent soccer. Scorpion Knockout is the futuristic, pared-down game played by 24 stars like Thierry Henry, Luis Figo and Fredrik Ljungberg in an expensive - reportedly $14.5 million - three-minute commercial that has been airing since April. In the ad, to a thumping remix of Elvis Presley's A Little Less Conversation (A Little More Action), soccer's leading mercenaries compete in a secret tournament under special rules. In it, soccer becomes a game of trick shots, small goals and fancy footwork - oddly like basketball (which, despite Nike...
...bonds in Japan. He loaned the proceeds to dummy local owners to make the purchase, says Inoue, in order to sidestep Philippine laws prohibiting majority foreign ownership of banks. Ogami announced his September 2001 takeover by posting his face on billboards around Manila and running a two-page newspaper ad offering jobs at three times the going salaries. He ordered Citibank pamphlets photocopied, its logo replaced with that of the new "Bank of Ogami." He demanded fat personal loans, says Inoue, threw parties on the bank's dime, and had Genta Ogami figurines created as gifts for customers...
...Philippines, Ogami touted the tea as a revolutionary cure for obesity and diabetes. He spared no expense to exploit its marketing potential, hiring Jean-Claude Van Damme to appear in the Uniba-G TV commercial, in which the action star chugs the tea and kickboxes punks. Though the ad aired only a handful of times, the endorsement of Ogami's "close personal friend" received prominent play in the promotional material sent to investors. Another centerpiece of the campaign was a slick mini movie that G.O. Group distributed to tens of thousands of members, depicting Ogami on an urgent mission...
...More disturbing is ad hominim attacks upon the work that I’ve done and on my personal life,” he said. “They’re very disappointing. I expected more from the Harvard community. I’m referring to people who have called me anti-Semite, to people who have said I support terrorism...All of these are untrue...
Lewis apologized yesterday for the way the policy change was carried out, though he noted that it was the same procedure used in previous years to adopt changes in Ad Board procedure...