Word: adding
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Dates: during 2000-2009
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According to Volkswagen advertisers who spoke to around 35 students at Loker Coffeehouse last night, this is just one example of an ad that successfully sells a product...
...Volkswagen advertisers joined account managers from McDonald’s in the discussion panel, titled “What Makes a Great Ad...
...three speakers—who currently work at advertising companies Arnold Worldwide and Leo Burnett—told students some of their strategies for local ad campaigns...
According to the Volkwagen ad experts, Michael Shonkoff and Tony Cregler ’96, the creative teams try to connect with the drivers, instead of talking about...
Shonkoff traced the evolution of Volkswagen—from a family car to a car that also appeals to a younger market— through its ad campaigns...