Word: adding
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Dates: during 2000-2009
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...President and his staff go to great lengths to obscure. "They both love this stuff, and so they talk about it in shorthand. It's like talking about baseball," says a senior White House official. And it showed throughout the campaign: "The President knew what was in nearly every ad. He was getting that from Karl." He had a junkie's appetite for the polling data: "Bush wanted to know the polling numbers," says Brooks Kochvar, campaign manager for new Indiana Congressman Chris Chocola. "It wasn't just the top line either. He wanted to know where the undecideds stood...
MOST POLITICAL USE OF COOKIES SINCE COLORADO STATEHOUSE DISTRICT 8 From an ad for Bud's Best Cookies, in Birmingham, Ala., that aired during local election coverage: "Bud's cookies are conservative in price. But more importantly, they are liberal in taste...
...exceeded the cash they could give us," Wilson says. In return, Ford will get invaluable screen time for its vehicles. The carmaker will also spend millions in movie tie-in promos, which will allow the distributors of Die Another Day--MGM in the U.S., Fox overseas--to trim their ad budgets...
...other hand, what could be more off-putting than a two-hour-long ad you're paying upwards of $10 to see? Wilson insists that "we're making movies, not commercials." And doing a little smart business on the side. --By Jeff Chu. With reporting by Reema Ameer/London
...BROOKSBROTHERS.COM. For the outdoorsman, there's REI.COM, which lists products by activity (cycling, cross training, Alpine skiing, fly fishing). And if you can get past the leprechauns and other cheesiness, SHOPIRISH.COM has some charming gifts for golfers. Still stumped? Every guy, whether he admits it or not, couli*Ad use a purse. Choose the perfect leather satchel or a more casual carry-all from the hundreds of options at EBAGS.COM (the hip stuff is under Urban Gear). Just don't use the P word in the card...