Word: adding
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Dates: during 2000-2009
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Sharkey is so old-school that she met her boyfriend at work, and Taylor, who has had nearly 20 personal-ad dates, is single. "My friend Jack loves to introduce me as 'my friend Emma who just wrote a sex manual and can't get laid,'" says Taylor. "I find myself making disclaimers that those who can't do, write sex manuals." --By Joel Stein
...third quarter of last year. For the second quarter of 2003, it posted a stunning $7.5 million profit on $19.3 million in revenue. But the climb has not always been smooth. During the shake-out following the dotcom crash, shareholders questioned the company's heavy dependence on banner-ad revenue. Hostile board members and disgruntled investors wanted professional management to replace him. Zhang says his nonconfrontational style helped him hold on, but the experience "was the worst sort of psychological torture." Short-messaging service, which helped the company turn around and generated total revenues of $750 million in China last...
When Kordestani, 40, joined Google from Netscape four years ago, search engines were a hard sell. But he avoided pushy pop-up ads and intrusive banners and began to sell paid listings. It's a simple yet effective method, perfected by rival Overture. Sponsors pay for the rights to keywords: when a user enters a keyword, a related sponsored ad appears alongside the search results. Despite the success of the model, Google insists it's not money obsessed. Kordestani once walked away from a multimillion-dollar deal because he didn't see a smooth fit with the customer. "At Google...
Miraculously, he's forged an ad strategy that appeals to his bosses, online advertisers and Web purists who love Google's noncommercial look and feel. Ten straight quarters of profitability isn't bad either. --By Laura A. Locke/San Francisco
...devil?" That was the opening zinger posed to panelist Mike Ramsay, CEO of TiVo, as he appeared before a group of TV-ad executives last September. It was the question everyone wanted answered. TiVo's personal video recorders (PVRs) let users download their favorite shows and zip past commercials--and traditional marketers are running scared. By 2007, half of all American TV viewers will own PVRs--and 20% intend to skip ads...