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Dates: during 2000-2009
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...security forces have for the past three months played a cat-and-mouse game with a group calling itself AZF that has threatened to bomb the railroads - and two other unidentified targets - unless it is paid a hefty ransom. Officials were instructed to communicate with the group via personal ads in a newspaper, using the code name "Big Wolf" for AZF and "Suzy" for the Interior Ministry. A day after one such ad was posted, they received the GPS coordinates of a sophisticated bomb planted along a line in central France, which ballistics experts detonated. Last week French officials tried...

Author: /time Magazine | Title: Fear On The Tracks | 3/7/2004 | See Source »

...livelihood. In it, a dragon crawls ferociously into the bed of a "mediaeval tenant" who complains, "And just after I'd sprayed the whole castle with Flit!" Flit was a bug spray, and its manufacturer, Standard Oil of New Jersey, soon hired Geisel to create an ad campaign. "Quick Henry the Flit!" became one of the best-known catch phrases from between the wars. (It lingered decades later in a cartoon, appearing in one of Harvey Kurtzman's magazines - Trump or, more likely, Help! As I recall it, a man summons his butler with the phrase; the butler reappears with...

Author: /time Magazine | Title: That Old Feeling: Seuss on First | 3/2/2004 | See Source »

...Flit ads were a sensation, and are still funny, especially those that no corporation would approve today. A girl with her brother explains to dad: "Willie just swallowed a bug, and I'm having him gargle with Flit." A male and a female mosquito stand before a minister mosquito, with a scowling fourth figure holding the spray at the groom: "The Flit Gun Wedding." A bug stands in front of the business end of the spray gun, a rope attached to the pump: "The suicide." In a tribute to his ancestors, Geisel did one ad in semi-German: "Quick Heinrich...

Author: /time Magazine | Title: That Old Feeling: Seuss on First | 3/2/2004 | See Source »

...Ad work made Ted a nice living, and allowed him a surprising creative latitude, but toward the end of the 30s he was itching to expand. He wrote his first book for kids: "And to Think That I Saw It on Mulberry Street," the story of a baby von Munchausen who devises whoppers as he strolls home. His big early success was with "Horton Hatches the Egg," the 1940 parable of an elephant who sits on a bird's egg for 51 weeks until, when the chick hatches, it has four legs and a trunk - an elephant bird. ("Horton...

Author: /time Magazine | Title: That Old Feeling: Seuss on First | 3/2/2004 | See Source »

...Jones for an August 1943 release) darkly suggests that German and Japanese agents lurk everywhere: in a baby carriage, a mailbox, a street lamp, a drain, a horse's head, inside a telephone. The antlers of two moose-head trophies, of the kind Geisel used for his Schaefer Beer ad, merge to form a swastika. A luscious babe SNAFU meets at a bar is seen noting his indiscretions on a tiny typewriter under the table; another babe's breasts are tape-recorder reels emblazoned with swastikas. "Booby Traps" (Clampett, January 44) has SNAFU cozying up to a lifesize doll...

Author: /time Magazine | Title: That Old Feeling: Seuss on First | 3/2/2004 | See Source »

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