Word: adding
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Dates: during 2000-2009
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When times are tough, the old business adage goes, it's important not to look desperate. And, what with declining readership, loss of ad revenue and an increasingly crowded field of competitors, things are deeply grim for newspapers. Which only made the Washington Post's new revenue-generating idea even more mystifying. The wording on an invitation it sent out, as first reported on Politico, offers business executives "an off-the-record dinner and discussion at the home of CEO and Publisher Katharine Weymouth." That is, if the invitees pony up between $25,000 (to sponsor one dinner...
...diary appeared on the Internet in late April, without much hype, initially drawing about 1,000 or so curious onlookers to the site and its inevitable Twitter feed, where followers speculated about whether Zack16 was a bizarre new Metamorphosis-meets-My So-Called Life scripted dramedy or an ad for something. After a few reporters picked up on it, the buzz grew, and it was revealed to be the latter. Specifically, it's an online campaign for Procter & Gamble's Tampax...
...relative safety of Tampax's current TV commercials, in which a very pushy Mother Nature tries to ruin women's fun by forcing a "gift" on them. Those of you who want to see the really extreme end of feminine-health-care marketing can check out this Dutch ad for a girly-parts cream or this Canadian one designed to encourage regular pap smears. Warning: both are shot from the point of view of the body part Zack recently acquired...
...Read "GM's New Ad Campaign: Will It Restart the Engines...
Read "This Porn's for You: Budweiser's Racy Web Ad...