Word: adding
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Dates: during 2000-2009
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...look and a bulked up $125 million national ad campaign ("America runs on Dunkin'") are part of a carefully orchestrated plan to spiff up the brand with an eye toward taking the company public. A year from now, "we'll sit down and say, Is the company at this point geared for a reasonable IPO?," says Carlyle Group co-founder Dan D'Aniello. Carlyle, together with Bain Capital and Thomas H. Lee Partners, bought Dunkin' Brands from the French beverage giant Pernod Ricard for $2.4 billion in March 2006. To make that investment pay off, Dunkin' will have to fend...
...sense of frustration is also shared by many in East Timor's nascent middle class. Adérito de Jesus Soares (no relation to Afonso) does have a law degree, one from New York University no less. Before his nation's independence, he served as a crusading human-rights lawyer in Indonesia and helped draft East Timor's constitution. Yet today Soares doesn't practice law at home. Like most people of the post-'75 generation, Soares was educated in Indonesian and English. The country's courts, however, operate in Portuguese. Indeed, the language obstacle is so great that every...
...burqa. The winning entry is based on mocked-up newscasts from earlier decades, reporting events that might have occurred without the benign influence of the U.S. A final screen flashes a selection of great American contributions to civilization: "A free Afghanistan," "Dishwasher" and "Elvis Presley." After spoofs of the ad sprouted on YouTube--"Slavery," "Nuclear Bomb" and "Vietnam War," retorted one--the original ad shot up the ranks of YouTube's most viewed videos, attracting more than 200,000 viewers to that site and boosting traffic to Doughty Street...
...follower of his own advice. Hallahan, 45, had used a life coach to try to find a job that would be the perfect fit. An early adapter of MobiTV, he first came to the company as a partner of an ad firm to make a pitch for its business. The reverse happened. "What I saw here was the ability to lead the advertising community into new water," he says. "That for me was an interesting challenge because it's requiring a lot of the skills that I've acquired over the years." Having climbed a "significant learning curve" at MobiTV...
...consciously ironic way. Its popular commercials pit a creative twenty-something (Mac) against a dumpy, unimaginative middle-aged man (PC). Their interactions constantly conclude that the Mac laptop fits an urbane, exciting lifestyle—though with a reassuring wink to consumers, so as to not presume that the ad actually sells you. But the message is clear: Personality is an extension of where you swipe your credit card...