Word: adding
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Dates: during 1980-1989
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...ad is understated and endearing. Unlike Coke's moving train, the set is simple, the action comprehensible. Here Pepsi becomes the object of the escapade, not just an afterthought. As Fox climbs in and out of a car to avoid the obviously harmless canine and grab a drink, his acrobatics remind the viewer of his last good Pepsi commercial (where he climbs out of his apartment to get a Pepsi for his attractive neighbor...
...glasses that the Coca-Cola company will distribute in an effort to give its pitch an extra dimension. Properly equipped viewers will see ten minutes or so of Moonlighting in 3-D, the first such network broadcast, followed by TV's first 3-D commercial, a 60-second ad for Coca-Cola Classic. The cardboard glasses will be shipped to 40,000 retail stores and fast-food outlets, where they will be given away or sold for no more than 25 cents...
Kemp's negative TV ads have done the most to get him back in the race. He shot up to 15% in a Gallup poll of New Hampshire Republicans after running an ad painting Bush and Dole as closet advocates of higher taxes. Another Kemp commercial attacked the two front runners for supporting an oil-import fee. Then in Iowa last week, Kemp unleashed a visually powerful ad that showed him rescuing Social Security from the clutches of Dole and Bush...
...attempt to keep a five-month-old Central American peace process alive, Ortega offered several striking concessions, among them promises to lift Nicaragua's state of emergency and to hold direct talks with the guerrillas. Last week he moved to honor those pledges, restoring civil liberties, disbanding an unpopular ad hoc court system and inviting the rebels for face-to-face negotiations. But the coincidental arrest in Nicaragua of five opposition leaders and hints that tough measures might follow approval of new contra aid strengthened suspicions about Ortega's motives. "All the Sandinistas care about now is stopping that...
Even the leading Republicans have learned to soft-pedal hawkish rhetoric in Iowa. Bush's first Iowa TV ad, aired last month, stressed his strong support for the President's INF treaty with the Soviet Union. Similarly, no epithet hurled by the Bush campaign has irked Dole more than the label "Senator Straddle" for his awkward stutter-step on the INF treaty...