Word: adding
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Dates: during 1960-1969
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Holding the Line. After successfully capturing the campus buildings, the demonstrators-led by the far-left Students for a Democratic Society and the all-Negro Student Afro-American Society-seemed far more interested in a bloody confrontation with the ad ministration than in any meaningful negotiations. They demanded a complete surrender on all points at issue, including amnesty for all participants in the rebellion. Kirk refused, on the ground that this would mean a complete abdication of all disciplinary authority...
While classes remained canceled, an Ad Hoc Faculty Group, moving helpfully into, the dispute, thought it had found a reasonable solution. It urged uniform punishment for all offenders, under rules to be drawn up by a panel of students, faculty and administrators, and called on the trustees to provide an alternative gymnasium plan. Kirk said he agreed with "the essential spirit" of the proposals, would appoint such a tripartite committee-but did not agree to be bound by its decisions. "He's taking the posture of a neutral party," protested one of the faculty leaders. After the demonstrators also...
Grooming a Winner. The idea for the Carmen Curler started rolling when a strapping 34-year-old Dane named Arne Bybjerg Pedersen answered a newspaper ad in 1962: a hairdresser was looking for a partner to help develop a new-style curler. Bybjerg, a former plantation manager in Malaysia, invested $5,500 and lost it all. But he kept his faith and teamed up with a Copenhagen engineer who offered his know-how and a basement workshop for experiments. The pair ran up $200,000 in debts before the Carmen Curler was perfected. A first order from Britain...
...that nothing sells like sex, French admen are dressing up their advertisements by undressing the models who appear in them. France's nude look is far more explicit than anything in U.S. advertising, which largely confines its scantily clad models to women's fashion layouts. In an ad for Sea Club beach apparel in French men's magazines, a bare-breasted young woman lounges seductively inside a sleek sports car while a man in a snug-fitting bathing suit sprawls across the auto's trunk. To promote Selimaille men's underwear, a layout...
Responsible for most, though by no means all, of the eye-catching campaigns is Marcel Bleustein-Blanchet, 61, the freewheeling chairman of Publicis, France's largest private ad agency (billings: $43 million). Bleustein-Blanchet founded Publicis in 1927, gradually expanded the business by piloting his own plane around the country in search of contracts. After World War II, during which he flew for the Free French, he had to rebuild Publicis almost from scratch. In the process, he picked up such major accounts as Shell, Colgate-Palmolive and Renault. He also gave the agency a profitable sideline by opening...