Word: adding
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Dates: during 1960-1969
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...fierce competitive battle to sell more seats, the industry has been spending lavishly on promotion gimmicks. The results have been mixed. Braniff International, one of the few major carriers to show an earnings increase this year, squeezes its extra mileage in large part from the ideas of Ad Gal Mary Wells (now the wife of Braniff President Harding Lawrence), who dressed stewardesses in Pucci-designed uniforms and painted planes in vivid hues. By contrast, TWA's decision to doll up stewardesses on transcontinental domestic flights in "foreign accent" uniforms has proved something of a flop. Having hired the Wells...
...good as we hoped." Since then, of course, the prospects have altered dramatically. Currently, dealers are getting a lot of sales mileage from the widespread expectation that inflation and the cost of mandatory safety items will add $100 to $125 to car prices next year. In one recent newspaper ad, the "Dodge Boys" urged customers to buy now to "beat the 1969 price increase." From all accounts, the "price scare" promotion is working well...
...name of the program is Night Call, and it is carried live (11:30 p.m.-12:30 a.m., E.D.T.) five evenings a week on an ad hoc chain that has grown from 21 to 57 radio stations in less than three months. Listeners anywhere may phone collect (Area Code 212: 749-3311) and argue racial issues with an influential national figure who is guest of the night, say James Baldwin, the Rev. Ralph Abernathy, Muhammad All, Sargent Shriver or Arthur Miller...
...household-decorating monthly American Home. The buyer: Downe Communications Inc., a consortium of mailorder firms, cosmetic and pet-food companies, and the newspaper supplement Family Weekly. Price: 100,000 shares of Downe stock, worth about $5,400,0000. Downe hopes to boost the Journal's circulation and ad revenue without changing either its staff or, more important, its basic philosophy-"never underestimate the power of a woman...
Last week Foote, Cone came down with a crash. After a brusque meeting with the ad company's officers, TWA announced that it was shifting its account to the much publicized, two-year-old Manhattan agency of Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene had not even participated in last summer's drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency's president and cofounder, married Harding Lawrence, chairman of Braniff Airways, whose $6,500,000 account had taken her struggling outfit...