Word: adding
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Dates: during 1940-1949
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...Blue Network, the N. W. Ayer ad agency and Hires Root Beer finally got their war heroes straightened out last week. For three weeks a new Blue show called Heidt Time for Hires (Mon., 7 p.m., E.W.T.) has featured honorably discharged servicemen who aired their war records, said what they would like to work at and where. They were supposed to get job offers before the show ended. They did. The trouble was that at first nobody took pains to investigate the applicants thoroughly...
...When you publish an ad on the part your product is playing in this war . . . will manufacturers please give some credit to the poor fellow doing the fighting? . . . The enormous amount of bragging stirs up a very deep and lasting resentment...
...AFRAID OF THE NEW FOCKE-WULF?" The ad was posted on the bulletin board of a bomber squadron in England. Every pilot in the group, including the colonel, signed it "I am," and sent it back...
...West Coast's major-league champion got his nickname from base-running antics while wearing his father's overalls as a nine-year-old member of the Dubuque (Iowa) Ninth Street Blues. Now 64, he dresses like a tailor's ad, drinks champagne cocktails and has been called "the most lovable guy in the whole damn game." As president of Los Angeles' Angels, Pants earned The Sporting News's (TIME, Nov. 8) title of No. 1 minor-league executive last year...
...signing" his pictures. But there was no room or excuse for him in the lifeboat. So in the middle of a news page-which has precious little business in Lifeboat either-Hitchcock planted himself, in bulbous profile, as the before-&-after model in a reducing ad...