Word: adding
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Dates: during 1940-1949
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Woman's Place. In Ellensburg, Wash., the Daily Record ran a want ad, "Girl or woman for general housework," under Farm Machinery...
...Francisco's upper middle class, paternalistic, 79-year-old O'Connor, Moffatt's has displayed its wares in a subdued, take-it-or-leave-it fashion, seldom allowed promotion to go beyond coy plugs for its bridal department, shied shudderingly from any stock line, ad, or antic smacking of the sensational. Example: last year O'C.M. turned down an Adrian-designed dress line as "too Hollywood"; the rival City of Paris across the street snapped it up, did handsomely...
Jewel. In Lexington, Ky., answering an ad which offered to sell a "Beautiful Man's Genuine Italian Heavy Cameo Ring," one eager woman wrote: "I don't care anything about the ring, but I'd like to bid on the beautiful...
...Flossy, ad-packed American Druggist's stock-in-trade is advice on how to dress up a drugstore, on new ways to sell Epsom salts, etc. Not so the July issue, out this week. For hot-weather reading, Druggist's 60,000 subscribers were served up 13 high-minded pieces on how to build a better world. Articles on "Understanding Russia" replaced "Tomorrow's Cosmetic Sales...
...Hidden Babies. While adless PM was off running itself, and Field's ad-loving Chicago Sun was held in by its paper quota, Tycoon Field at 51 was already off on new ways of spending some of the $168 million he inherited from his storekeeping grandfather. His most ambitious postwar project: a mass-circulation magazine, described by its friends as a kind of New-Dealing Saturday Evening Post or Collier's. Field already has the Saturday Review of Literature's Editor Norman Cousins at work pasting up dummies. So far, says Cousins, everything "is purely exploratory...