Word: adding
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Dates: during 1940-1949
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Last week, Chesterfield was busily buying up other advertisers' contracts and erasing all the billboard ads at New York's Polo Grounds. The company would sponsor all telecasts of the Giants' home games next summer (over WNBT), and wanted no free riders (last year the Gem Blades billboard in Yankee Stadium stole Gillette's show). This summer, Chesterfield will make sure that the Polo Grounds is adorned with a big Chesterfield ad, deep in center field...
Thunder-Stroock. "We're thunder-stroock but not conscience-stroock," punned Gimbels in a frozen-smile ad. The Manhattan department store had sold scores of coats which it had advertised as being 60% Stroock cashmere, then discovered that some of them were 59% camel's hair with counterfeit "Stroock" labels. With embarrassed apologies to its customers and Stroock ("We hope it won't happen again"), Gimbels offered to take them back...
...issue. An advertisement on page 101 showed a parsimonious individual tucking a penny away in his vault while, behind his back, a hand reaching through the window grabbed a stack of banknotes from a table. "While you're busy saving pennies you're losing dollars," read the ad. On page 14 the Miscellany department carried the following item: "In Detroit, Theater Cashier Doris Trask dropped a penny, stooped to pick it up, straightened to discover that somebody had reached in her cage, snatched...
This evidence of the close attention you devote to our advertising as well as our editorial columns was very well exemplified by the 137 of you who wrote in to tell us that a Biblical quotation in an ad for the motion picture, The Best Years Of Our Lives, had been incorrectly ascribed to the Old Testament. It had been taken from the New Testament...
...present series of six ads, each offering a free pamphlet, will run in the American Weekly and the rural-circulation Pathfinder. Other ad titles: WHY CATHOLICS "KEEP RUNNING TO CHURCH" ; WHY MILLIONS CALL HIM "HOLY FATHER...