Word: adding
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Dates: during 1940-1949
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Although McKay regards Newscaster Stearns as his protege, he admits that he still has quite a way to go before he comes up to the level of Fulton Lewis Jr. Checking on a twelve-minute ad lib broadcast by Lewis from the Democratic Convention Hall in Chicago, McKay discovered only three and a half errors, a score that left him breathless. Close to Lewis on the McKay charts is Raymond Gram Swing who consistently scores a brilliant 17, has a perfect command of French...
Sirs: Thanks for the ad. A rebuke for bad reporting (TIME, June 17). Mr. Knudsen did not summarily dismiss the undersigned. He did not say: "Then I won't be seeing much...
...Philadelphia, sponsored by the big ad agency of N. W. Ayer, 35 leading commercial artists exhibited their sideline, non-advertising art. Their somewhat defiant aim: to disprove the patronizing theory that the commercial artist is "a renegade who rides in a Lincoln-Zephyr V-12," whereas an "artist" is a "pure spirit who munches crusts in a garret." Say they: "They're often one and the same person." The show's 40 items were the work of artists whose main problem is to entice consumers with dream women, seductive bathtub scenes, irresistible automobiles, travel-teasing landscapes, nostalgic farm...
...circus lithographs, which have steadily won critical acclaim in the past six years. A surrealist painting was hung by famed French Poster Artist A. M. Cassandre (Dubonnet). Instead of seminudes in bathtubs for Cannon towels, Gladys Rockmore Davis sent a demure little girl writing. Peter Helck, who turns out ads for Champion spark plugs, Goodyear tires, refreshed his soul with an antiquated locomotive in a railroad yard. Leon Karp, layout man for N. W. Aver, painted his son in rougher textures than ad clients generally approve (and with more warmth than they usually...
Facing two years in the clink. Merchant Ballew moved to close out his automobile and electric-appliance business. In the Memphis Democrat he took a quarter-page ad: "Yes, folks, it's true. I'm not going to be with you much longer! . . . For in a little while I'll be stripping sorghum and hoeing peas instead of peddling refrigerators and radios. ... I want to sell at least 25 new G. E.'s so I can leave some bean and potato money for the wife and children while I'm eating off of Uncle...