Word: adding
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Dates: during 1940-1949
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Lewis has attempted to bring together two diverse kinds of speech: realistic (the reproduction of natural conversation) and satiric (the reductio ad absurdum of natural conversation). Changing keys back & forth, some of the speech sounds wrong; most of it sounds more than right, being both natural and quintessentially comic. If Lewis is not the complete master of such language modulation, he has at least suggested the difficulties and rewards...
...success of Will Calloway Grant, 36, of Chicago, is the current sensation of the U.S. advertising business. Few weeks ago one rival ad salesman grew so envious that he started a rumor that Grant Advertising Inc. owed its vertical rise in gross billings to such dubious practices as taking split-commission contracts.* Grant's answer was typical-and, as usual, irritating to the rest of the secretive advertising world: last week an auditor was going over his books right back to the day when he got his first account. Grant then blandly-and publicly-suggested that the entire industry...
...News. In the Kansas City Star appeared a help-wanted ad: "Girl, lazy; only requirement that she love our baby; no Sundays, no cooking, no laundry, no nothin'." On a closed café in Bucyrus, Ohio appeared an explanatory sign: "No coffee, no sugar, no help, no oil, no heat and no profit...
Rationale. In the Omaha World-Herald appeared a classified ad offering a Model-A Ford for information concerning the whereabouts of a lost purse containing ration books. In the Delaware (Ohio) Gazette appeared an ad offering to trade a pair of plug horses ("plenty lousy") for chewing tobacco ("because I am scared they will soon ration chewing tobacco...
...Monte's ad urging Americans to grow Victory Gardens. The woman in the ad is rolling up her sleeves and saying: "I'm going to have more fruits & vegetables than my ration book allows. . . . And I'm going to do it the patriotic way." Heinz on point rationing: one ad, entitled "Food Buying Simplified!", offered an educational rationing budget form...