Word: actions
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...Judd Apatow comedy was also in the $30 million range, about a tenth that of Pirates. And as word of mouth goosed Knocked Up's weekday grosses past Pirates, the film also certified its leading man, Seth Rogen, as a new comedy star. First law of movie economics: an action epic costs buckets to make; a comedy, peanuts...
...Lloyd. Will Ferrell, Ben Stiller, Adam Sandler, Vince Vaughn and their jolly colleagues aren't of Chaplin's artistic stature, but they are something the industry loves (moneymakers) and the public needs (pleasure givers). Fronting hit after hit, comedy stars have taken the place of those Hollywood stalwarts, the action stars...
...become the most reliable source of Hollywood profits. Moguls love to hit the home run of a Pirates or a Lord of the Rings, but they live on the bloop doubles of Talladega Nights and Meet the Fockers. A top comedy star may earn the same as an action star, $20 million to $25 million a picture, but that could be nearly half of a comedy film's budget; everything else (script and director, supporting cast, production cost) is cut-rate. "You can make three comedies for every action movie," says an industry power broker. "It's such an easy...
...threats like terrorism, global warming, transnational criminal gangs and corporate powers, and actual viruses like hiv. But the failure of our NATO allies to fulfill their military quotas in Afghanistan raises a real question about which if any countries will be ready to stand with the U.S. when military action is necessary-a difficult problem for the next President...
...There are also times when unilateral action is an absolute advantage. "One of the best decisions Bush made was to resist the calls to put all of the $2.5 billion in AIDS support into the international fund," says Richard Holbrooke. "It was important that the recipients know the medicine was coming directly from the United States. It has helped our reputation throughout Africa." The next President will have to understand that there are tremendous advantages to be gained from benign unilateralism...