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...does two things for a network," says Wolper. "One, it sells sponsorships and gets its initial investment back. But also, the Olympics has by far the highest rating during that period of July and August. So the network has the opportunity to publicize its upcoming programs." According to Wolper, ABC in 1976 jumped from third to first in the ratings war on the springboard of Montreal. "They used the Olympic Games to sell their fall season," he says...
...series encompassing all points of view," one producer recalls. Organizing the ambitious project came with risks as the producers began researching and structuring a vast and complicated subject without knowing how the public would react. Even though most corporations refused to fund the controversial topic, with help from ABC (which also provided all their archive material from news reels plus outtakes--royalty free), various foundations, the National Endowment for the Humanities and of course the Chubb Group, WGBH embarked on supervising the project...
...Harry Reasoner recently took TIME to task on ABC-TV for certain instances of its obsessional and below-the-belt reporting on Watergate, which he said had betrayed the canons of both objective and ethical journalism...
...American public seem more ready for a reckoning. The reappraisal with perhaps the greatest potential for emotional impact is a 13-hour documentary series, Viet Nam: A Television History, to air starting next week on the Public Broadcasting Service. (One episode will also be shown this Friday by ABC News, which donated $50,000 to the project in 1978.) The ambitious series was produced by PBS's Boston affiliate, WGBH, in conjunction with Britain's Central Independent Television and France's Antenne 2. Assembled by a multinational team that focused on America but gained access to Communist...
...Nesson realizes that television often doesn't afford the time needed for intellectual investigation. "I thought about the issues on the CBS program for three months beforehand," he says. The ABC and CBS offers might have lessened such preparation time to one week...