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...devise the Texan's television ads. Rollins and Jordan want to launch a full-scale media effort almost immediately, but other aides favor more of the unadorned, direct appeals that have proved so effective in building support. Several key assistants were ecstatic over Perot's performance on an abc town meeting last week. Although the candidate was typically discursive and vague when responding to questions, the ratings were impressive, an indication that his appeal is still strong. At the moment, the team plans to roll out a modest, paid media effort by the end of the month...
...economic news may also explain new polls, released last week, that show a continuing slide in Bush's standing. A Washington Post-ABC News survey for the first time put Bill Clinton in the lead with 31%, followed by Ross Perot with just a fraction less and Bush with...
...campaigning. What's more, they compare favorably with more mainstream TV-news venues. When Barbara Walters talked with Bush on 20/20 not long ago, the encounter was so carefully stage-managed that her earnest voice-over ("The President's greeting was warm, his desk clear") sounded like parody. ABC's Peter Jennings aired a prime-time special last week on Perot, but the rehash of familiar material was merely a warm-up to the lively 1-hr. 40-min. "town meeting" that followed...
Perot's appearances have the suspense of a good TV movie: Will the mysterious billionaire lose his composure and reveal a dark side? Perot made no obvious gaffes during the ABC forum, in which he fielded questions from studio-audience members in 10 cities. His testiness was apparent early on, when he opened the show by rebutting several points in the Jennings program. But he was surprisingly collected, though not particularly convincing, when a gay activist shouted out a denunciation of his stand on naming homosexuals to his Cabinet. (He is concerned, he said, that such a person would...
Here's another paraphrased example from the ABC town meeting...