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Once we knew what we wanted to do, the first call we made was to our friends at ABC News. TIME and ABC were just wrapping up a joint reporting effort in Iraq, and we were eager to try it again. We also knew that Peter Jennings had a particular interest in obesity. Last December he produced an hour-long report, How to Get Fat Without Really Trying. "I find the subject fascinating," he says. "It's about more than just diet. It's about social behavior, political behavior and the whole issue of personal responsibility and government interference...
...FROM ABC NEWS Critical Condition Stealth Sugars
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...that?s where the grassroots pressure comes in. The food industry will go where its customers lead them. Government ultimately has to heed the voters. ?A million mad moms? - is a phrase that echoes in my ears. There is a role for the media - my colleagues, those at ABC, and elsewhere - to educate moms and dads. Perhaps if we stop playing up the dietary confusion message and emphasize what works in fighting obesity, more folks will get mad, understand what?s at stake, and demand the kind of programs and changes we?ve heard about at this conference. Then...
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