Word: aarp
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Sources familiar with AARP say the group will for the first time acknowledge that "third rail" political issues like raising the retirement age, indexing Social Security benefits for age and increasing the taxable wage base need to be openly debated. And Novelli says AARP won't lobby just for its powerful constituency, the 37 million citizens over 50 who belong to his organization. "We have to be fair to all generations, and all options should be on the table," he says. "But AARP is going to be vocal and strong...
That's why, Novelli says, AARP will leverage its increasingly powerful brand to offer prescriptions for America's most pressing fiscal problems--and drive its own revenues to more than $1 billion in the process...
...AARP can certainly throw its weight around. The organization is one of the country's most influential lobbying groups, with a membership about 10 times that of the National Rifle Association. In Washington, politicians from both major parties covet AARP's backing on a range of issues. That is in part because 1 out of every 4 voters in the past election, according to exit polls, was a member of AARP...
...group's support for President George W. Bush's Medicare drug plan gave the program a major boost in Congress, for instance. But the real shocker for critics--who claimed that AARP was acting out of self-interest--was that AARP's co-sponsored plan with United Healthcare lost $12 million when the money spent on educating consumers about the new program was accounted...
...organization plans to overhaul its marketing next year, remaking its logo (the new one is on the accompanying chart) and sharpening its well-established brand with ventures into the Internet and music. AARP plans to establish a massive new Web presence with a social network based at AARP.org and launch its own blog on current events. Also under way is a wide-ranging music-marketing campaign, including sponsorship of its first-ever national concert tour (with Tony Bennett), a Web-based music-recommendation service and a music blog...