Word: 80s
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...late '80s, the time has again come for a fresh cast of characters. This time their faces show the lines of age and experience because the new motto may well be MATURITY SELLS. In a new Eastern Air Lines ad, the happy vacationers cavorting on the beach are over 60. In the McDonald's commercial, the Lothario with an eye for the female customer is 75 if he's a day. And the lady who takes the Subaru for a joyride to the pulsing music of La Bamba must be pushing...
...Imogene Coca, Alfred Drake and a young dancer named Jerome Robbins. This week -- 50 years later and four blocks south, at the Imperial Theater -- Broadway welcomes another revue, Jerome Robbins' Broadway, with another cast of young hopefuls. But everything else about this show is bigger, riskier and very late '80s. For one thing, its co-sponsor is a Japanese liquor firm. For another, it carries an all-time-high ticket price of $55. And the cost of its opening is $8 million, a thousand times that of The Straw Hat Revue...
...sold-out houses to break even, and its backers are audibly apprehensive. "Robbins has an economic interest too," says co-producer Bernard Jacobs, president of the Shubert Organization, "but artists are very peculiar. Finally, we are all in his hands." They are also in the hands of the '80s Broadway babies, raised on body mikes, synthesizers and musicals with no dance numbers. Will they care about a showman who hasn't staged a new show in 25 years...
Doug Henwood, publisher of the Left Business Observer,says "LBOs sort of made economic sense in the early '70s and '80s when they were small [transactions]." But "they no longer make sense because I don't see how we can finance the debt," he adds...
Parsons' work has been revived in the '80s by European scholars like Jurgen Habermas and American sociologists such as Jeffrey C. Alexander '69 of the University of California at Los Angeles...