Word: 00s
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...Casablancas, writes songs infused with nostalgia for the Television album that played during his conception? His songs suggest he knows his late-'70s New York punk bands backward and forwards, but a distinctive voice emerges in every one, one that reflects the been-there-done-that milieu of early '00s Manhattan prep school youth rather than the conspicuously aggravated, dope-addled CBGBs crowd of twenty-five years ago. My guess is The Strokes would sooner die than hold forth with a Patti Smith-style poetry-reading-over-extended-jam-session, a jazzy, Tom Verlaine guitar solo...
Such ads have the ability to reach out to several generations. How do you appeal to kids who love teen pop as well as to adults who can't stand it? You show Britney in the '60s and the '00s and give the generations something to bond over. Says Jeff Mordos, who oversees the Pepsi account at BBDO New York: "The relationship [between] parents and kids today is much closer to friend-to-friend than in the past." And who wouldn't want a friend like Britney? --By Roy B. White
...contemporary beats and rhymes is silly, self-consciously experimental, and ultimately beautiful -the Beta Band in a nut shell. If they and their fellow nod-inducers from across the Atlantic continue to churn out tunes of this caliber, we shall not want for lush, trippy ear candy in the '00s, and so we must be grateful for this miniature British invasion. Cohesive themes? Maxims to live by? Don't scratch your copy of Sgt. Peppers...
Then there's multifunctionality, the watchword of '00s design. Rashid didn't invent it, but he has pushed it. "Every new object should replace three," he says. His packaging for an Issey Miyake perfume was a corrugated polypropylene envelope that could double as a toiletries purse; his Bozart children's chair is also a toy box; and his Q Chaise converts from a table to a chair-and-footrest and then to a daybed...
...turned out, all that cusp-ness provided a useful foretaste of the 90s and early 00s, which have been in so many ways (technologically, economically, culturally) a time of extreme flux. At an impressionable age we became accustomed to being both one thing and its seeming opposite (analog and digital, bohemian and bourgeois, old and youngish), which was—I think—a good thing...