Word: wonderland
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Clash was the third new stereoptic release in a month, after Alice in Wonderland (now well past $300 million at home, and at $672.8 million worldwide) and last weekend's topper, How to Train Your Dragon (already closing in on $100 million domestic). Apparently audiences are insatiable for movies for which they have to wear goggles. The Hollywood bosses like them too, since they can charge an extra $3 or $4 per ticket for the privilege of seeing a movie like Clash that is retrofitted with no other purpose than greed. This time, audiences responded to the saturation marketing campaign...
...family of four, with tickets ordered over an Internet site like Fandango that charges a booking fee, can run from $60 to $75 before the family even gets to the concession stand. For all of this, you can thank Cameron - and Tim Burton, who directed Alice in Wonderland, not to mention the mass audience's compulsion to see the big new movies in the big hot format...
...Avatar was a game changer," says Bock, "but so was Alice in Wonderland. People were expecting it to do $65 [million] to $70 million [its first weekend], but then it goes and does $116 million, which is something almost unseen outside a traditional Hollywood blockbuster. So now that's something that every studio has to consider: How can you find the right window to match that sort of performance? It's a change in paradigm. You not only have to look at your weekend, but you have to look at surrounding weekends, because you need control of the most...
...moment. (And it's rated PG-13 - unlike 300, its recent ancestor in the antique-Greek action genre - so the hacked-off-arm opportunities are also limited.) But at least this transfer to 3-D doesn't substantially darken the original image, as Tim Burton's Alice in Wonderland did. More important, you don't need glasses or a bank loan to enjoy Clash. It's very watchable in 2-D. I realized that when I removed my goggles during some scenes and found nothing changed: no double vision, no change in brightness. A Cyclops could see the movie...
...these are animated features (beginning with Dragon and ending in December with Yogi Bear); four are extensions of B-movie franchises (Step Up 3D, Piranha 3-D, Jackass 3D and Saw VII); one is another concert film (Kenny Chesney: Summer in 3D.) Two Disney films, Alice in Wonderland and Tron Legacy, are a mix of live action and digital fantasy. That leaves just two live-action movies - the Warner Bros. adventures Clash of the Titans and Harry Potter and the Deathly Hallows: Part I - that might have been released in the traditional format but are instead going...