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DIED. Ernest Gallo, 97, vintner tycoon; just weeks after the death of his younger brother, cheesemaker Joseph Gallo; in Modesto, Calif. He grew up on a vineyard owned by his father, an immigrant from the wine-rich region of Piedmont, Italy. After their parents died, Ernest and his brother Julio began E. & J. Gallo Winery in 1933 with $5,900 and a wine recipe from a public library. With Ernest directing the company's innovative marketing campaigns, the duo turned the distinctly American family business into one of the world's largest winemaking empires...

Author: /time Magazine | Title: Milestones Mar. 19, 2007 | 3/8/2007 | See Source »

...hoop team, now defunct, lost every game in the Emeryville league doesn't bode well for a career change. But Mikami, 36, isn't done with start-ups: he is diverting some of his earnings to create a winery within three years at his family's 15-acre vineyard of Zinfandel in Lodi, Calif. He's also taking viniculture classes at the University of California at Davis and planning a three-month sabbatical to get his hands dirty interning at a local winery. Again, it will be small and new: he envisions about 1,000 cases for his first vintage...

Author: /time Magazine | Title: Programming Provocateurs | 3/8/2007 | See Source »

...really be NASCAR? For the new breed of more marketing savvy NASCAR drivers, it certainly is. Jeff Gordon, NASCAR's clean-cut mascot who is already dismissed by some die-hards as insufficiently macho, is making wine under the Jeff Gordon Collection label. Working with a vineyard and a winemaker in Calistoga, Calif., Gordon is producing small quantities of a Carneros Chardonnay and later this year he'll have two more varieties ready for market - a cabernet sauvignon and a merlot. Gordon considers wine a personal passion separate from his NASCAR persona and he's proud to point out that...

Author: /time Magazine | Title: Mixing Wine and Beer on the NASCAR Circuit | 3/5/2007 | See Source »

...Phoenix International Raceway where anywhere from $1,900 to $4,000 gets you a great view, gourmet foods, and, of course, wine. And at California Speedway in southern California, a new Wolfgang Puck restaurant with an extensive wine list. The NASCAR-tied vintages of Bennett Lane, named after the vineyard owned by Randy Lynch, a former racer with a NASCAR team who was the first to put grapes on a car, have even received 90+ scores from the prestigious magazine Wine Spectator...

Author: /time Magazine | Title: Mixing Wine and Beer on the NASCAR Circuit | 3/5/2007 | See Source »

...fans who may not have experienced the pleasures of wine, Richard Childress, owner of three Nextel Cup teams and two Busch series teams, has turned his Lexington, N.C., vineyard into a racing enthusiast destination. He markets to race fans with his Fast Track Wine Club and RCR (Richard Childress Racing) collection bottles, and NASCAR fans stop in for tastings during race season. This year he will release the Childress Classic, a checkered flag-labeled cab merlot blend aimed at the first-time wine drinker. He's also going to put his vineyard logo on a few cars. "Wine...

Author: /time Magazine | Title: Mixing Wine and Beer on the NASCAR Circuit | 3/5/2007 | See Source »

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