Word: utilitarian
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Dates: during 1950-1959
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...problem the State Department put to its architects* was the formidable one of housing its burgeoning staff in building that would not tower above the nearby Lincoln Memorial, would harmonize with the prevailing federal classic and actually incorporate State's present headquarters building. The answer is a utilitarian concrete block that primarily aims to function...
...company's grand brick structure which suggests a utilitarian Mem Hall, is but a ten minute walk from the Yard, lying between the Charles and Putnam Square on Massachusetts Avenue. It contains not only a factory, but also a retail sales room, for anyone in the market for a paper collar. Customers are infrequent, but just a few days ago a Royal Navy captain, whose cruiser was docked in Boston, ran out of detachables (still popular in Her Majesty's Service) and dispatched a jeepload of sailors to pick up a carton...
Ordway predicted that the new building will put to shame the Lampon's "pantagruellian gargoylerole" and the CRIMSON'S "mouldering monolith." The Advocate's new home, he said, will be "utilitarian, beauteous, and in superb good taste...
...President Nathan Pusey dedicated a new $5,000,000 building on Boston's Blackfan Street, Brown's hospital had grown into the Children's Medical Center, first of its kind in the world. The center now totals eight buildings, none architecturally impressive, all solid and utilitarian. The new unit, to serve as a children's and infants' hospital, is distinguished mainly by having much of its equipment scaled to its clientele, e.g., the beds come in five sizes...
...personality, but must also be in keeping with the traditions and atmosphere of its locale. One point, though, that's troubling quite a few businessmen wasn't covered in the story. All isn't hopeless for the company with the desire for the dramatic and utilitarian, but finds itself in what may be considered antiquated quarters. Just as Saarinen remodeled his Victorian farmhouse, so commercial outfits can face-lift their current quarters to get the operational advantages from today's "mature" modern without having to start from the ground...