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Like the tetragrammatic name of God, the moniker Jwoww has encoded in it everything you need to understand the world we live in today. The idea that an unknown 23-year-old from Long Island would come equipped with a tabloid-ready exclamatory nickname, like J. Lo or P. Diddy, might, in a more self-effacing era, have seemed presumptuous. Now it's just commonsense branding. If you might be on a reality show, you may as well have a name that pops and precedes you like a well-positioned set of silicone implants. (Oh, also: you should...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

...unanswered question is how long Mastery and other new outfits can maintain such high levels of improvement. It's also still unknown whether individual turnaround successes can be replicated elsewhere, or, to borrow another corporate catchphrase, whether such enterprises can be scaled...

Author: /time Magazine | Title: A Quick Fix for America's Worst Schools | 2/22/2010 | See Source »

...cells, the natural substances are similarly triggered to aid the proliferation of the cancer. Just as the Harvard scientists were searching for the transforming factor in the case of the roundworm, the trigger of how normal cells aid cancer cells in becoming lethal tumors is “the unknown everybody is going after right now in cancer research,” Kalluri said...

Author: By Juliana L. Stone, CONTRIBUTING WRITER | Title: Roundworm Bacteria Research Shows Promise for Development of New Antibiotics | 2/19/2010 | See Source »

...uniformed officer asked the people of Niger to "remain calm and stay united around the ideals postulated by the council," which were to "make Niger an example of democracy and good governance" and to "save Niger and its population from poverty, deception and corruption." The whereabouts of Tandja were unknown. (See China's investments in Africa...

Author: /time Magazine | Title: A Coup in Niger Adds to West Africa's Instability | 2/19/2010 | See Source »

...claims to have been born, firstly, as a mare near the Caspian Sea in 1125 B.C. In A.D. 1402, he says, he was reincarnated as a peddler in Samarkand and, half a millennium later, after stints as a firewood collector and an "innkeeper in an unknown land," he says he was born the eldest son of a farmer in Gunsan, present day South Korea, in 1933. Walking home from school one day in that "obscure corner of the world" - then like the rest of the country under Japanese colonial occupation, but now a drab port with an American Air Force...

Author: /time Magazine | Title: Sense of Place: The Korean Peninsula | 2/17/2010 | See Source »

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