Word: unfamiliar
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Dates: during 2000-2009
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Many apologies, but Tolstoy appears to have been wrong. In times of change, a new study shows, we usually first seek out the unfamiliar, the new. "Change," according to the paper, which is set to be published in the Journal of Consumer Research, "begets change...
Wood wanted more data, so she conducted the experiment again, with a few changes. This time, she reversed the order: she asked how much change 222 undergraduates at two universities were undergoing before asking them to choose between familiar and unfamiliar products - a much longer list this time, including "your regular brand" of deodorant vs. "a new one that looks interesting" at the same price, a free download from a band you know vs. one from a recommended band you don't and orange juice vs. "mandarin guava juice...
...again, the results were clear: those who said their lives were changing were far more likely to pick unfamiliar products than those for whom everything was pretty normal. (See pictures: "What the World Eats, Part...
Your parents have driven away and you’re stranded in an unfamiliar city teeming with other equally disoriented fellow first-years and tourists. But no worries: this article will turn you into a savvy Cantabridgian in minutes...
When Larry Kestenbaum, clerk of Washtenaw County, Michigan, was in Lansing for a meeting recently, he saw something unfamiliar on the faces of the other clerks: pity. Colleagues from hard-pressed towns like Flint, Jackson and Kalamazoo were offering sympathy because, despite everything, they still had a local newspaper, while Ann Arbor, his county seat...