Word: ultrasound
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Eleven years ago, an obstetrician in Salt Lake City, Utah, delivered a brand-spanking-new franchise into the world. Noting that pregnant women seemed to have an insatiable appetite for ultrasound images of their babies, Dr. Leon Hansen set up a retail offshoot of his practice that offered high-tech images in a low-rent setting--a mall. Women soon flocked there to buy sonogram videos and pictures made strictly for keepsake purposes. Hansen has since sold his stake in Fetal Fotos, but the business is booming with a dozen outlets across the country and a host of imitators with...
...CROC DOC Having kept patients waiting, a physician in Zagreb, Croatia, may be fired for spending two hours examining a sick crocodile, assessing the reptile with an ultrasound...
...much easier, of course, to call the U.S. wounded unlucky, the double and triple amputees maimed in a war that has not always gone as planned. If Kevlar and ceramic plates are the great lifesavers of modern warfare along with quick-clotting powders and ultrasound units that fit in backpacks, how many more lives and limbs might have been saved if the humvees that were meant for transport in noncombat zones had been equipped with the armor necessary for a guerrilla war that has no front lines, no safe havens...
...give injections, but a new drug-delivery system approved by the FDA could take the pain out of at least some of them. The device, called the SonoPrep, developed by researchers at M.I.T. and Israel's Ben-Gurion University, delivers medication through tiny pores in the skin. It uses ultrasound waves to create temporary microchannels in the skin through which drugs can pass. The device was approved as a way to anesthetize the skin with lidocaine cream to prepare patients, especially children, for painful procedures like the insertion of catheters and IV lines. But developers hope to use the same...
...None of that has slowed the spread of ultrasound-imaging machines. The devices, which can cost as much as $200,000, are even popping up in the offices of obstetricians eager to please patients who expect to get the same services from their doctors that they can buy in a shopping mall...