Word: truckers
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While most non-animated movies steer clear of merchandizing, the studios behind Memoirs of a Geisha ( Columbia, DreamWorks and Spyglass Entertainment) have planned nearly 100 products to accompany the film, which opened in the U.S. last month. Those apprehensive about Geisha trucker hats or beer coasters will be pleasantly surprised by the tastefulness of the range, however - participating companies are decidedly upscale D.L. & CO. This Los Angeles-based apothecary (dlcompany.com) researched body powders used by real geishas to create new pear and rose scents for its series of luxury candles. THE REPUBLIC OF TEA This high-end tea purveyor (republicoftea.com...
Some teens are sticking with the trucker-cap trend, which is in its death throes with adults not named Ashton...
...rising raw-materials costs, companies are at long last managing to pass part of those costs along to consumers. American Airlines, among other flyers, has raised ticket prices even as it has squeezed in more seats to offset higher fuel costs. Bill Zollars, CEO of YellowRoadway, says the trucker is enjoying "the most robust pricing in my eight years" at the firm. Companies less sensitive to oil are raising prices too. Allied Waste just won a bid to dispose of Boston's trash for $82 a ton, up 6.5% from a contract last summer. Another small but significant bellwether: Campbell...
...Miramax will finance the film? Obviously they will—I’ll need an aggressive marketing campaign and Harvey Weinstein going door-to-door in Beverly Hills. The campaign will be so intense that Miramax will purchase covers of magazines as diverse as Vanity Fair and Redneck Trucker to place “For Your Consideration” ads. They will include a quote from Variety that reads, “Miramax and Froehlich have outdone themselves. Only next year when The Good-Willed English Patient who Goes to Chicago and Climbs a Cold Mountain comes out will...
...Like trucker caps and Uggs, custom ring tones are so ubiquitous, they're practically pass. If you really want to impress, get a ring-back tone. When someone calls you, the ringing sound the caller hears is replaced by a tune from Alicia Keys, Santana or another artist. TMobile launched the first nationwide service Dec. 8 with about 400 $1.99 music clips. You must be a TMobile customer to buy the tunes, but anyone who calls you will hear them. --By Anita Hamilton