Word: townsend
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Dates: during 1960-1969
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...began last July by shutting down the old Dodge Main Plant in Hamtramck with a day and a half of wildcat picketing. They demanded, among other things, more black foremen, a Negro plant manager, abolition of union dues for Negroes and, for good measure, replacement of Chrysler Chairman Lynn Townsend with a Negro. On Jan. 27 another wildcat picket line closed Chrysler's Eldon Avenue axle plant for half a day. On one occasion, report United Auto Workers officials, a Chrysler foreman was doused with gasoline. Eight weeks ago, a company labor representative, a Negro, was stabbed...
Looking back, Townsend says: "Chrysler had it all. It had the plants, the engineering, the money, the dealers, everything. But it all had to be put together." Chrysler's constantly improving slice of the U.S. auto market shows how well Townsend has put it together. The company's share of the market went up from 10.3% in 1962 to 18.4% during the first seven months of 1968. Profits soared from a meager $11 million on $2.1 billion sales in 1961 to last year's $200 million on $6.2 billion sales. That trend continued during the first half...
...Townsend engineered Chrysler's comeback by combining novel marketing techniques with stability in product lines. An innovation, company-owned dealerships where there were none before, has paid off handsomely. Chrysler now has 512 dealers either leased or controlled by the company, and they account for some 27% of sales. Another innovation, the offer of a five-year or 50,000-mile warranty to customers, turned out to be one of the cleverest gimmicks in auto history. Insurance premiums to cover costs of repairs are, of course, included in the price that the buyer pays...
...midst of the shoptalk in Atlanta last week, Townsend recalled: "My father taught me when you are down and out to shine your shoes and press your old suit, and put on your best appearance." Lynn Townsend had his shoes shined and his suit pressed, and his company, now far from being down and out, made a very impressive appearance...
Most of Harvard's remaining professors found themselves understandably pre-occupied with the war. Charles Townsend Copeland might continue his annual poetry readings in Emerson Hall, but Pitirim Sorokin abandoned purely academic pursuits to perfect and publicize his plan for world peace--national sovereignty, he believed, had to be sacrificed for a world government with a monopoly of force...