Word: touareg
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...pursuing a risky strategy inherited from Piech - pushing his flagship brand into the U.S. luxury arena, where vehicle profit margins are higher than in the mid-priced segment where VW typically competes. Thus, the firm is launching its most expensive cars ever: its first SUV, the Touareg, hits $42,000 fully loaded, putting it in league with hot models from BMW, Cadillac and Lexus. And its Phaeton - a sedan that cost over $900 million to develop, with an optional 12-cylinder engine and a sticker price expected to top $85,000 - hits American dealerships in December with a modest sales...
...Volkswagen of America, admits it is "a real marketing challenge. The perception of the brand and the product don't match." Can VW get groovin' again? Investors seem to think so - VW's share price has rallied 12.23% since the start of the year. Equity analysts cite the Touareg and Touran multi-purpose vehicle (MPV) as signs that VW is broadening its mix, enabling it to profit in hot segments such as SUVs and MPVs - a trend it was slow to pick up on - and hedge against downturns in other segments. Continuing down the road paved by his predecessor, Pischetsrieder...
...generations of reading romantics, the Legion is inextricably linked with flying clouds of Touareg horsemen, toy-soldier forts in the midst of the Sahara, and nobly born Englishmen hiding their mysterious pasts under assumed names. To career soldiers, the Legion is one of the world's few elite organizations, comparable to the U.S. Marines and Britain's Brigade of Guards. To its own members (over the years the majority have been German or Slav), the Legion is an unparalleled string of battles, from Constantine in 1837 to Sebastopol, Magenta, the Somme, Verdun, Narvik, Bir Hakeim, Cassino, Dienbienphu...