Word: tornado
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...scoring on the stock market too, making Plank's shares worth some $1 billion at the peak. But as Plank prepares to move the Under Armour brand out of its comfort zone into the cutthroat, $18.3 billion athletic-footwear market, he is exposing Under Armour's house to a tornado...
...even the most minute aberrations could have vast repercussions on larger systems--gave birth to the modern field of chaos theory. He captured the public's imagination with the elegant concept in a 1972 paper titled "Does the Flap of a Butterfly's Wings in Brazil Set Off a Tornado in Texas?" Though Lorenz initially used a seagull as his example, he settled on the more poetic creature, giving rise to the term butterfly effect...
...ATLANTA Tornado strikes downtown buildings, crowded basketball arena...
...better by building back greener--with energy-efficient homes and offices powered by Kansas' abundant wind and biofuel resources. The community could become a mecca for environmentalists, drawing green businesses and new jobs. Daniel Wallach, an entrepreneur from a nearby town, formed the nonprofit Greensburg GreenTown shortly after the tornado to promote this transformation. "It could be a living laboratory," he says, "to demonstrate to the rest of the country and the world what a town of the future could look like...
Still, for some, Greensburg--green or not--will never heal. Former mayor McCollum, one of the first to raise the idea of building green, quit his post a few weeks after the tornado, citing exhaustion, and eventually moved with his wife to the neighboring town of Pratt. On a recent Friday, McCollum, 62, spoke wistfully of the town in which he had lived his entire life. He can't let Greensburg go, but he can't return either. "For me, it's completely gone," he says. "There's nothing out there for me but heartache...