Word: tingley
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...spent the entire flight riveted by that 600-page bundle of paper. "I kept thinking, Well, she can't possibly sustain this," Tingley remembers. "The whole book is going to fall apart. She's a first-time writer. I was with a colleague, and he was trying to sleep, and I kept pulling him awake and reading passages to him." (See TIME's photo-essay "90 Years of Vampires on the Screen...
Even though it was an early draft - back then Bella and her undead boyfriend Edward actually got married at the end - by the time she got off the plane, Tingley was desperate to buy it. But it was a Friday, and everyone was gone for the day. "So I just left a bunch of insane messages back at Little, Brown and with the agent and said, 'Call me Monday. We have to talk!'" she says. "I pre-empted it on Monday from a street in San Francisco on my cell phone...
...Once Tingley bought the book, she had to figure out what to do with it. For example, she had to give it a cover. "Should it be horror?" she asked herself. "Or should we play up the romance? But if we play up the romance, we lose the boys. A lot of the female readers found it very erotic, but it's a YA book, and it's very chaste. It's about yearning. How do you capture that?" One day the art director suggested hands. Just hands - you could show the veins, which would be nice and vampy...
Little, Brown published Twilight on Oct. 5, 2005. It printed 75,000 copies, a generous but not stupendous number. "All the signs were there, but at the beginning they were modest," Tingley says. "The sales kept getting a little higher each week. It wasn't a gigantic phenomenon overnight - I think people think that now, but it wasn't." Lori Joffs, a stay-at-home mom in Nashville, read it three months later. Like Meyer, she's a Mormon, but she'd put off starting the book because she didn't think a Mormon writer could do vampires. "I read...
...year after Twilight. Little, Brown printed 100,000 copies, a modest increase, but the company quickly realized something had changed. Advance copies were popping up on eBay for hundreds of dollars. Meyer's readings were turning into mob scenes. "We were outside Philly at a suburban Barnes & Noble," Tingley says. "The kids had been cutting school to get these tickets and waiting in line forever. When Stephenie came out, these girls next to me started trembling and crying and grabbing each other. It was crazy ... it was like the newsreels of the Beatles or Elvis." When Eclipse came...