Word: tickets
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Dates: during 1960-1969
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...theory behind ticket sales is to make it obvious to all freshmen that this is probably the biggest event in the history of Harvard--of course not as big as the bust, but still you can't sell tickets for something like that. Not only is Jubilee in itself the biggest thing, but this very Jubilee is even better than all the others, so you should buy your tickets before they are all sold out. A subtle point often connected with this theory is that because this is the best Jubilee, it is naturally also the most expensive ($19 last...
There is another theory behind the rise in ticket prices. While they tell everyone that this is going to be a brand new Jubilee, the organizers know that Jubilee Weekends are always the same. Because so few people came to Jubilee the year before, if the same number of people come this year they will have to pay more per person just to cover the deficit calculated from the year before. This really needn't be explained; suffice it to say that the shady dealings with the price of tickets was also part of the whole Conspiracy...
...next day they put up four more signs and the price started sliding down to $8 and then $6. By April 12, there were twenty ticket signs on the freshman bulletin board. The price hit $4. Only five belonged to the real Conspirators. Four posters had been taken down by members of the Jubilee Committee, but they soon learned that the Conspiracy was out of hand...
...years following the course, McClelland and Winter periodically measured its effect. Some of the case histories, they report, read like Western success stories. A film exhibitor in the city of Kakinada expanded into the ticket-printing business and now supplies 45 theaters in four states. The owner of a small radio shop opened a branch office which he turned over to a woman manager (an unprecedented delegation of responsibility in India), called in an outstanding loan and established a paint and varnish factory...
DURING the campaign it was obvious enough, and the standard joke of reporters covering Nixon crowds was: "Five dollars for the first Negro." In November it was even clearer; fewer than 15% of the nation's black voters cast their ballots for the Republican ticket. It is doubtful that the figure would be much higher today...