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...missteps and an inability to break through the media's fascination with Obama. At the time, McCain's aides openly vented their frustration, both with the political climate, which favored Democrats, and with the media, which they believed had unjustly soured on McCain. It was an environment that seemed tailor-made for Schmidt, McCain's new day-to-day campaign manager, who had earned his stripes in the hardscrabble world of the Bush-Cheney 2004 war room, fighting and winning the news-cycle battle...

Author: /time Magazine | Title: What's Behind McCain's Nosedive | 10/1/2008 | See Source »

This campaign was tailor-made...

Author: /time Magazine | Title: Lessons from The View | 9/25/2008 | See Source »

...those snowy Iowa days, Biden was known for his blue-haired audiences. He would linger for hours, answering questions in a folksy way that seems to have an appeal to many white working class voters. Talking about his wife in Springfield, Biden invoked a bit of bawdy humor tailor-made for the beer-drinking crowd. "Ladies and gentlemen, my wife Jill, who you'll meet soon, is drop dead gorgeous," he said, placing such emphasis on the last three words that you got the impression he'd rather be smooching his wife than giving the speech...

Author: /time Magazine | Title: The Obama-Biden Springfield Debut | 8/23/2008 | See Source »

...nice Jewish boy from Chicago, the son of a tailor from Warsaw, and he played the clarinet. The experienced jazz musicians aboard the excursion boat were skeptical of the slight, bespectacled twelve-year-old in short pants, union card or no union card. ''Keep away from the instruments, kid!'' they shouted. ''Get off the boat!'' Undaunted, the lad took out his horn and started to play. Case closed: two minutes later, Benny Goodman had joined Bix Beiderbecke's band. From that humble dockside audition grew the career of one of the century's most influential jazzmen and most enduring icons...

Author: /time Magazine | Title: HE SET AMERICA SWINGING Benny Goodman: 1909-1986 | 7/21/2008 | See Source »

...students themselves are becoming savvier consumers. As the industry moves toward more frequent editions of textbooks as well as ones that are tailor-made for different colleges - tactics Koch and other critics say is designed to suppress a large-scale market for used textbooks - many undergraduates are searching e-commerce and social-networking sites like Facebook for schoolmates who may be looking to sell the books they just finished using. And some try to save money by muddling through without any textbooks. For these cash-strapped students, says Nicole Allen, a consumer advocate at the U.S. Public Interest Research Group...

Author: /time Magazine | Title: Coming This Fall: Free Textbooks | 7/16/2008 | See Source »

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