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...winning fans in Europe - and in standoffish France in particular. According to Berger, after laboring for years in France with the greasy-spoon label imposed by detractors (as le mal bouffe, or junk food), the company has of late made very determined and demonstrative efforts to adapt menus, tailor to hygiene sensibilities and communicate with clients on dietary and nutritional questions that have long dogged its food. "It has introduced salads, begun using certain traditional French cheeses on burgers and told clients, 'Our food is good food, but it isn't meant to be eaten every...

Author: /time Magazine | Title: Supersizing Europe: The McDonald's Stimulus Plan | 1/26/2009 | See Source »

Sunstein, an academic “superstar” and the most-cited American legal scholar, brings a keen intellect and a deep understanding of the behavioral sciences that will allow him to tailor regulation to human behavior, said Tribe, who employed Obama as a research assistant during his time at law school...

Author: By Elias J. Groll, CRIMSON STAFF WRITER | Title: Sunstein To Join Obama In D.C. | 1/8/2009 | See Source »

Solo and group expeditions are fun, but the most popular gift trip hands-down is the romantic getaway for two. To guarantee its success, the key is to tailor the trip to the person to whom you're giving it (i.e., not yourself). Says Tom Johansmeyer, a New York City-based writer, that was the trickiest part about planning the trip to Southern France he gave his wife for her 30th birthday - making sure it retained all the elements of a gift, while being enjoyable for him too. So, after putting her through an arduous hike up a steep cliff...

Author: /time Magazine | Title: Love Your Partner? Send Him Away! | 12/26/2008 | See Source »

...born Oct. 10, 1930, in Hackney, London, into what he called "a very respectable, Jewish, lower-middle-class family"; his father Jack was a ladies' tailor. At Hackney Downs School, perceptive teachers nurtured Harold's talent for writing. He was also mad for sports, especially cricket, which would prove a lifelong passion. In his 50s he said that his "three main interests" were family, work and cricket...

Author: /time Magazine | Title: The Pinter of Our Discontent | 12/25/2008 | See Source »

...Instead, all of this data is being used to explore a new field known as collective intelligence, where aggregate data from individual use of electronic media is compiled on a massive scale. Collective intelligence is a potentially groundbreaking development in cyberspace, allowing community organizers and advertising firms alike to tailor their message for the broader public. While we have no qualms with the MIT experiment—which is clearly a well-designed research project conducted with human subjects who have provided informed consent—we believe that it is time for policymakers and concerned citizens to begin...

Author: By The Crimson Staff | Title: Data Security | 12/8/2008 | See Source »

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